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Chambers Latin America. The Client’s Guide. Chambers and Partners Legal Publishers.
24 de mayo del 2026
Can a brand capitalize on another’s fame? The limits of “ambush marketing”
Alex Sosa, partner and head of the Advertising, Consumer, and Privacy practice, analyzes the scope of so-called “ambush marketing,” as well as the legal limits brands must consider when developing campaigns linked to events or contexts with high media exposure.
